How to Start a Digital Marketing Course After 12th – A Complete Beginner's Guide
Jul 22, 2025
With today’s evolving world, the need for digital marketing specialists has ever increased. According to the digital marketing statistics 2025, the global spending on digital marketing is projected to touch an all-time high of 694 billion U.S. dollars. On top of that, over 91% of businesses use social media as their marketing tool.
These numbers portray how widely the marketing professionals are in demand. If you want to start your career in digital marketing after 12th, this blog is full of significant information.
In this blog, we’ll cover what digital marketing is, can you do digital marketing course after 12th, how to start a career in digital marketing and the digital marketing course useful after 12th.
What is Digital Marketing?
Businesses need to promote their products, services or personal brands for fetching sales. When businesses use digital channels and online platforms to grow their business, it is called digital marketing.
While traditional marketing happens through offline channels like flexes and billboards. Digital marketing occurs using the Internet through online channels like social media, ads, etc.
The following are the main parts of digital marketing:
SEO
The goal of Search Engine Optimization (SEO) is to improve a website’s visibility on search engines such as Google, Yahoo, etc.
Social Media Marketing
It refers to the promotion of your business, product or service through various social media platforms such as Instagram, Facebook, X, TikTok, Telegram, WhatsApp, etc.
Content Marketing
It involves the practice of creating various media formats such as videos, blogs and infographics to promote a business, product, service or website.
Email Marketing
When you market a product or service through emails, it is called email marketing. The goal is to capture and keep the target audience hooked to your brand.
Performance Marketing
It is a type of digital marketing where an advertiser only pays when he gets the desired results. These results include various actions such as clicks, sales, add to cart, impressions, etc.
One example of such marketing is Pay-per-Click (PPC).
Influencer Marketing
It is a type of marketing where brands partner with influencers (people who create content online) to promote specific products or services.
Can I Do a Digital Marketing Course after 12th?
Short answer? Yes. You can do a digital marketing course after 12th standard. Now you must be thinking why is it so? The best part is that you do not need any technical knowledge to begin a career in digital marketing.
The following is the eligibility criteria for taking a digital marketing course after 12th:
There is no need for coding.
You don’t need to have a technical background to become a digital marketer.
You are a graduate in any field or even 12th pass.
There are different types of digital marketing courses available such as certifications, courses, bootcamps, diplomas and degrees. Let’s see which one is the best for you!
Courses are structured learning modules on specific topics. They usually last 6 months.
Bootcamps are intensive 3-6 month practical training programs.
Diplomas are 6-12 month comprehensive programs from institutions.
Degrees are 2-4 year academic qualifications with a broad theoretical foundation plus specialization, and certifications are skill-specific credentials from platforms/companies (e.g., Google Ads, Facebook Blueprint).
How to Start a Digital Marketing Course after 12th (Step-by-Step Guide)
Steal the following exact roadmap to start the journey of your digital marketing course after 12th:
1. Make a choice for learning format
Firstly, decide what suits your routine. Is it an online course or an offline one? Do you have time and resources for a degree, course, bootcamp or diploma?
2. Choose your area of interest
Digital marketing is a deep ocean with a daunting journey. It’s better you choose a domain that suits your interests and career goals. Is it PPC, social media or content marketing?
3. Enroll in a beginner-friendly course
At this stage, you can enroll in a beginner course that covers digital marketing from scratch + a hands-on course. Skills for Everyone’s digital marketing course is a 100% online digital marketing course. It covers 15+ marketing tools along with AI tools.
You can also choose a free course to begin with.
4. Start building projects
Along with the course, it is important to build your own portfolio. You can do so by either landing an internship or working on freelance projects. You can reach out to startups or businesses to help them grow through cold emailing.
5. Build your personal brand
Whether you want to land a job or start your own agency, it is important to build an online presence to become discoverable and build social leverage. You can do so by creating your LinkedIn and/or X profile, blog or your own portfolio website.
What are the Career Opportunities after the Digital Marketing Course?
The following are the various career opportunities you can explore after completing a digital marketing course:
Digital marketer
Social media marketer
Content manager
Content writer
SEO executive
Growth marketer
Google ads expert
Meta ads expert
LinkedIn ads expert
Freelancer
Digital marketing agency founder
Influencer marketer
Note: If you want to become a digital marketer, check out our affordable AI-integrated digital marketing course by experts.
Which is the Best Digital Marketing Course after 12th?
If you’re looking to become a digital marketer directly after 12th, look no further than the digital marketing course by Skills for Everyone. This course is specially created for graduates, entrepreneurs, or for anyone who wants to learn digital marketing. The following are the highlighting features of our digital marketing course:
You’ll learn hands-on AI-integrated digital marketing where you’ll learn 15+ AI tools.
You’ll learn hands-on various marketing tools like SEMrush, Ubersuggest, Google Ads, Meta Ads Manager, etc.
It is a 6-months career intensive program.
You get to learn directly from digital marketing experts.
You get a certificate of completion.
Bottom Line
Without any technological experience, you can begin a career in digital marketing as soon as you graduate from 12th standard. You can select from a variety of course options that suit your interests and timetable while learning useful skills to develop a solid portfolio. Completing a digital marketing degree provides up a variety of professional prospects and career advancement as firms depend more and more on digital media.
FAQs:
Is a digital marketing course useful after 12th?
Yes, digital marketing course is useful after 12th. It is the best option especially if you want to stay away from traditional degrees after 12th standard. It helps in immediate skill development and income opportunities.
After 12th grade, how long does it take to complete a digital marketing course?
The length of time varies according to the kind of course. The duration of certification programs ranges from a few weeks to six months. Typically, diploma programs last six to twelve months. Degree programs can last two to four years.
Before enrolling in a digital marketing course, do I need to have any prior knowledge or skills?
Prior technical or coding experience is not necessary. Beginner-friendly digital marketing courses cover everything from the fundamentals to more complex ideas.
Can I start working right away after finishing a course on digital marketing?
Indeed, many students begin working as SEO experts, social media executives, or digital marketers shortly after finishing their degree, particularly if they have accumulated a portfolio of work from freelance or internship assignments.
What abilities will I get in a course on digital marketing?
In addition to AI marketing tools, you will learn how to use Google Ads, Meta Ads Manager, influencer marketing, email marketing, social media marketing, SEO, content production, and pay-per-click advertising.
